Pretace
An AI teammate that takes care of your customers, and knows when to bring in a person.
Pretace is a product I designed, built and run. Any business can set up its own assistant that talks to customers like a real member of the team. It answers questions, handles everyday requests, and only passes the conversation to a person when one is genuinely needed.
The problem
Customers expect a reply within minutes, at any hour, on the app they already use. Most businesses can't staff that, so messages wait and customers go elsewhere.
The usual chatbots don't fix it. They answer with menus and stock phrases, and the moment something is slightly unusual they say "let me transfer you". The customer ends up waiting for a person anyway, only now they're more frustrated.
What Pretace does differently
It talks like a person
Warm, natural replies with the flow of a real conversation. No menus and no "press 1".
It solves instead of deflecting
It tries every angle to sort the request out itself: answering, booking, checking and following up.
It hands over only when it matters
When it truly can't help, or doesn't have the information it needs, it passes the chat to your team with the full story, so the customer never has to repeat themselves.
Every business gets its own teammate
Each business has its own assistant with its own knowledge, prices, rules and tone, all on one platform.
What a handover looks like
Pretace does everything it can first, then brings in the right person with the details already collected.
- My order arrived damaged and it's been 20 days. Can I still get a refund?
- I'm sorry about that. Our refund window is usually 14 days, but I don't want to leave you stuck. Could you send a photo of the damage and your order number?
- Sent the photos. Order 4821.
- Thank you. A refund after 14 days needs a manager's approval, so I've passed this to Sara with your photos and order details. She'll reply right here, and you won't need to explain it again.
Handed over to Sara
- Reason
- Refund after the 14-day window
- Order
- 4821
- Attached
- 2 photos of the damage
- Already done
- Apologised and collected the details
Sample conversation for a shop.
How it works
Teach it your business
Add your services, prices, opening hours, policies and the way you like to speak to customers.
Connect your channels
Pretace brings WhatsApp, Instagram, Facebook, website chat and email into one inbox, so every conversation is in one place.
Let it work, step in when needed
It handles everyday conversations around the clock. Your team sees every chat and picks up the ones that need a person.
Where it helps
Pretace isn't tied to one industry. Here's what a normal day looks like in a few of them.
Clinics
- Customer asks
- Can I move my appointment to Thursday?
- Pretace
- Checks the free slots, moves the booking and sends a reminder.
- Hands over when
- A patient describes urgent symptoms.
Real estate
- Customer asks
- Is the two-bedroom in Lusail still available?
- Pretace
- Shares the details and photos, asks about budget and move-in date, and books a viewing.
- Hands over when
- A buyer is ready to talk about price.
Restaurants and cafés
- Customer asks
- Do you have a table for six tonight?
- Pretace
- Checks availability, books the table and answers menu and allergy questions.
- Hands over when
- Someone asks about a large event or catering.
Cleaning, laundry and car care
- Customer asks
- How much for a deep clean of a three-bedroom villa?
- Pretace
- Gives the price, books a time and confirms the address.
- Hands over when
- The job needs someone to see it first.
Shops and online stores
- Customer asks
- Where is my order?
- Pretace
- Finds the order, shares the delivery status and handles simple exchanges.
- Hands over when
- A refund falls outside your policy.
Customer support
- Customer asks
- The app won't let me log in.
- Pretace
- Walks the customer through the common fixes, step by step.
- Hands over when
- Someone needs to look at the account itself.
How I built it
I designed and built Pretace end to end: the assistant, the way it learns each business, the inbox it works in and the website. It's now on its third version, and each version has pushed further toward one goal: conversations that feel human.
- It comes with its own shared inbox, so your team sees every conversation in one place.
- Each business's assistant is kept separate, with its own knowledge and rules.
- It runs on leading AI models today, with more choice of models planned.
What's next
I'm exploring smaller AI models trained for specific kinds of business, so each assistant gets even better at the work of a clinic, a restaurant or a shop.
Want a teammate like this for your business?
I can set up a WhatsApp assistant for your business in 5 to 7 days.